Rewards that work • Reward all your customers’ actions, not only their transactions. • Encourage word of mouth marketing and referral business by recognizing and rewarding your customers’ activity on social media. • Allow your customers to redeem web3 tokens for real world rewards such as physical goods, benefits, activities, events or partnerships.
Now your customers can trade their rewards • Reduce attrition and increase lifetime value by allowing your customers to trade the loyalty they’ve earned (User Generated Value). • Liquidity in the loyalty market encourages customers to continue engaging with your brand in the long run, across multiple channels. • Monetize this activity by charging a commission on each transaction.
Increase customer satisfaction; eliminate frustration • Adding liquidity to the loyalty market with blockchain technology adds value, removing the poor satisfaction inherent in existing loyalty programs. • Remove your loyalty program from its silo: trace, store, and verify data, and even link with other departments in your organization. • Use the power of web3 to ensure that data is traceable and never lost.
Connect with your audience across multiple touchpoints • Use the power of web3 to find out how and where your customers are engaging with your business in both the digital and physical worlds. • Track customer usage of your web3 loyalty assets as well as the standard email and CRM system. • Harness the decentralized power of web3 to track your customer’s behavior outside of your immediate reach - including within your competitors’ ecosystems.
Foster co-creation of a • Web3 is all about owning, sharing, trading and discussing. Use Living Assets™ to center these activities around your communities’ common goals and passions. • Use the power of community around a shared experience (e.g. a club or membership) to define new products and experiences. • Involve your community in the co-creation of new products and experiences tied to your brand.
Ensure your brand remains • Make dynamic NFTs - Freeverse Living Assets™ - a key element in a highly-functional presence of your brand within the metaverse. • The virtual future is horizontal: harness an ecosystem of frontier technologies to ensure your brand is on trend in the modern world. • Respond to the imperative to offer new and more engaging opportunities and products.
Link the digital and physical • Create Living Assets™ tied to your real-world products to extend your customers’ ownership rights within a virtual space. • Give customers the added value of blockchain-based digital ownership, providing transparency and authenticity absent in the web2 world.
Extend the brand through • Leverage interoperability and collaborations with other brands: gain traction from one another’s communities and marketing efforts in shared digital spaces. Follow the example of leading brands like CUPRA engaging with partner brands in their metaverse. • Be on trend and early to market. Enhance brand equity through earned media and customer perception.
Create a digital footprint of your • Reduce costs and track product information by using traceability inherent in the blockchain. • Increase customer confidence in your products by using web3 verification of valuable or rare goods. • Encourage your loyal customers to show off and spread the word.
